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On August 27, Apple announced that it will hold its largest product launch event of the year on September 9, officially marking the tenure of new CEO John Ternus. The event's slogan is "Surprise and shine." The company is set to unveil several new products, including its first foldable iPhone, as well as the iPhone 18 Pro and Pro Max, which will feature faster chips and longer battery life. This event will be the first major product launch led by new CEO John Ternus, but it will not include the second-generation iPhone Air or the standard iPhone 18, which are expected to be released in the spring of next year.

On August 27, Apple announced that it will hold its largest product launch event of the year on September 9, officially marking the tenure of new CEO John Ternus. The event's slogan is 'Surprise and Shine.' The company is set to unveil several new products, including the first foldable iPhone, as well as the iPhone 18 Pro and Pro Max, featuring faster chips and longer battery life. This will be John Ternus's first major product launch as CEO, but it will not include the second-generation iPhone Air or the standard iPhone 18, which are expected to be released in the spring of next year.

On August 27, according to market data from BIT (bit.com), U.S. cryptocurrency concept stocks experienced a widespread decline. Specifically, MSTR fell by 3.52%; COIN dropped by 3.23%; CRCL decreased by 3.53%; SBET declined by 1.44%; BMNR was down by 0.09%; PURR fell by 3.92%; and ABTC saw a significant drop of 8.66%.