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HELLO Labs was co-founded by Paul Caslin and Sander Gortjes.

• Paul Caslin is a Grammy-nominated director with an extensive background in high-profile media productions. He possesses a unique blend of expertise in both the entertainment industry and blockchain technology, which solidifies the artistic vision and credibility of HELLO Labs. His previous works include collaborations with global artists and entertainment icons, proving his capability in high-quality productions.

• Sander Gortjes, as the CEO and a Web3 visionary, brings a wealth of knowledge in ecosystem scaling to the leadership team. His technical acumen in decentralized platforms makes him instrumental in navigating the complexities of the blockchain landscape.

The cohesive vision between Caslin and Gortjes—as well as their complementary skill sets—positions HELLO Labs at the intersection of entertainment and technological innovation, aiming for both artistic excellence and platform efficiency.